标签:营销参考,市场营销,怎样去做营销,
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DOC40CONFIDENTIAL
PharmaceuticalLifeCycleManagement(LCM)
Clientworkshop
KeyelementsofLifeCycleManagement
ThoughtsonhowtoorganizeforLCM
Keyissues
LifeCycleManagement
Objective
LifeCycleManagementislargelyaboutbuildingbrandsovertime–byincrementalinvestmentsinvaluecreatingactivitiestomaximizethevalueofacompound
Mindset
Buildingabusinessbasedonagreatproductidea/brand–
notjustlaunchaninnovation
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