标签：市场营销策略,品牌营销策略,
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PPT55策略管理：Chapter3SustainabilityofaCompetitiveAdvantage競爭優勢之持久性Sustainabilityofacompetitiveadvantageisafunctionof:therateofcore-competenceobsolescenceduetoenvironmentalchanges老化速度theavailabilityofsubstitutesforthecorecompetence替代品theimitabilityofthecorecompetence複製ExternalandInternalAnalysesExternalandInternalAnalysesChallengeofInternalAnalysisHowdoweeffectivelymanagecurrentcorecompetencieswhilesimultaneouslydevelopingnewones?現有與新核心能力Howdoweassemblebundlesofresources,capabilitiesandcorecompetenciestocreatevalueforcustomers?組合與創造價值Howdowelearntochangerapidly?迅速變革ThreeConditionsAffectingManagerialDecisionsAboutResources,Capabilities,andCoreCompetenciesUncertaintyregardingcharacteristicsofthegeneralandtheindustryenvironments,competitors’actions,andcustomers’preferencesComplexityregardingtheinterrelatedcausesshapingafirm’senvironmentsandperceptionsoftheenvironmentsIntraorganizationalConflictsamongpeoplemakingmanagerialdecisionsandthoseaffectedbythem......，大小：36.0 KB