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word版01TheSeven-ElevenFranchiseSystem
Seven-ElevenhasdevelopedanextensiveFranchisenetworkandplaysakeyroleinthedaily
operationsofthisnetwork.TheSeven-Elevennetworkconsistsofbothcompanyownedstoresand
thirdpartyownedfranchises.In1994thepercentageofcompanyownedstoreswas29.2.Toensure
efficiency,Seven-ElevenJapan’sfundamentalnetworkexpansionpolicyisbaseduponamarket
dominancestrategy.Entryintoanynewmarketisbuiltaroundaclusterof50to60stores.Such
clusteringgivesSeven-Elevenahighdensitymarketpresenceandallowsittooperateanefficient
distributionsystem.Seven-Eleven,initsannualreport,liststhefollowingasadvantagesofthe
market-dominancestrategy:
1.Boostsdistributionefficiency.
2.Improvesbrandawareness.
3.Increasessystemefficiency.
4.Enhancestheefficiencyoffranchisesupportservices.
5.Improvesadvertisingeffectiveness.
6.Preventscompetitorsentranceintothedominantarea.
Adheringtotheirdominantstrategy,Seven-Elevenopenedthemajorityofthe417newstoresinareas
withexistingclustersofstores.
However,geographicallySeven-ElevenJapanhas，大小：124 KB