标签：销售渠道管理,渠道销售,
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doc8Objectives
Learnthemajorstrategiesforpricingimitativeandnewproducts.
Understandhowcompaniesfindasetofpricesthatmaximizestheprofitsfromthetotalproductmix.
Learnhowcompaniesadjusttheirpricestotakeintoaccountdifferenttypesofcustomersandsituations.
Knowthekeyissuesrelatedtoinitiatingandrespondingtopricechanges.
Market-SkimmingPricing
Settingahighpriceforanewproducttoskimmaximumrevenueslayerbylayerfromsegmentswillingtopaythehighprice.
Market-PenetrationPricing
Settingalowpriceforanewproductinordertoattractalargenumberofbuyersandalargemarketshare.
ProductLinePricing
Settingpricestepsbetweenproductlineitems.
Pricepoints
Optional-ProductPricing
Pricingoptionaloraccessoryproductssoldwiththemainproduct
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